Description
Video 1 hour and 30 minutes + PDF slides
PPC specialist work in 2024 and forward
In this advanced seminar, Markéta Kabátová, PPC specialist and founder of uLab, discusses how our work in advertising has changed dramatically in recent years. With the advent of automated tools, such as Performance max, one might feel that the role of the expert has become less relevant. However, there are still many activities we can and should do to make a difference. During the session, Markéta will explore these activities, highlighting when and how they are critical to campaign performance and goal achievement.
Who is Markéta Kabátová
Markéta fights tirelessly for more efficient PPC campaigns in the Czech Republic. She founded uLab, an agency where they help companies not just with international PPC campaigns, but to develop their business. Before, she took care of campaigns in 25 languages at Webnode, at Google she helped to grow export clients. Besides, she organizes one of the top PPC events in her country PPC camp.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
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