Description
Video 45 minutes + PDF slides
Disrupting The Google Ads Game
Abstract: In this session, Valerio Sciotti, Google Ads Specialist Freelance, delves into the technical aspects of Google Ads auctions, focusing on CPC and competitive dynamics. He examines the relationship between manual and smart bidding strategies and their impact on campaign behaviors. Valerio also discusses the strategic use of Impression Share as a performance metric and presents advanced case studies, including the innovative ‘CPC clouds’ strategy.
Who is Valerio Sciotti
Valerio is from Prato (Tuscany) & his motto is: “Let’s do something interesting” which he says sums up his approach to life and work. In everything he does he strives to put in a lot of passion, always trying to find something different, unconventional – in other words, new!
He is a Google Ads Specialist Freelance, collaborating with various agencies and professionals and has in-depth knowledge of the Google platform, particularly in auction mechanics, automation and product management (with a focus on competitive strategies). He is also very passionate about cooking and strategy games, and truly enjoys engaging in conversations with other professionals, especially with a drink in his hand.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
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