Video 1 hour and 30 minutes + PDF slides
The RED GOAT protocol: more accurate data for more profitable campaigns
In this video session, Matteo Zambon, digital analyst and founder of Tag Manager Italia, explains the advent of new Google Ads targeting methods, new GDPR guidelines and the now imminent abandonment of third-party Cookies as a tracking technology is changing the face of digital analytics and advertising forever. To continue tracking accurate data and conversions we have new solutions: from Server-Side tracking to Google’s Consent Mode, from Enhanced conversion to Google Ads’ new Dynamic Remarketing. Find out how you can implement them through the RED GOAT protocol to continue to make your Google Ads campaigns profitable.
Who is Matteo Zambon
Founder of Tag Manager Italia, a consulting and training company specializing in digital analytics, Matteo Zambon is an internationally renowned digital analyst and the first Italian popularizer of Google Tag Manager (GTM). Matteo is part of the inner circle of official Google Tag Manager™ Beta Testers, i.e., the group of experts to whom the Google Tag Manager team in Mountain View (California) previews new GTM features.
In 2022, his “Tag Chef” software was awarded at Superweek with the prestigious Golden Punchcard Prize, dedicated to the best digital analytics application.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
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