CRO Secrets from pre-test to A/B-test

Description

Video 45 minutes + PDF slides

CRO Secrets from pre-test to A/B-test

Marouscha Dorenbos, Analytics and CRO expert at Midsummer Agency, walks us through the entire Conversion Rate Optimization (CRO) process, focusing on pre-test analysis, explaining how to prioritize hypotheses, understand key metrics, and tackle challenges, using a real case study to demonstrate industry best practices.

Who is Marouscha Dorenbos

Video preview

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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