Description
Video 30 minutes + PDF slides
Growth planning
In this case study, Federica Brancale, CRO and UX expert, explains how business optimization can be achieved starting from UX and CRO. Through a concrete example, Federica demonstrates how these strategies can improve business performance and deliver significant results.
Who is Federica Brancale

CEO of Marketing Freaks, consultant and trainer in the field of data analysis and creative processes has worked for +10 years as UX&CRO strategist for multinationals such as KIKO, De’Longhi, Zegna, Unicef and many others. She created and managed the UX&CRO team inside one of the largest Italian agencies. She is the author of 4 publications including CRO & UX Design by Franco Angeli
Video preview
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