Boost Shopping campaing with Advanced Feed Optimization

Description

Video 45 minutes + PDF slides

Boost Shopping campaing with Advanced Feed Optimization

In this session, Dennis Westerbeek and Donna Frederiks, explain how a prominent retailer utilized AI-driven product feed optimization and rule-based segmentation to revolutionize their Google Shopping campaigns. He discusses how they transformed actionable data into intelligent campaign buckets, resulting in significant increases in revenue, margin growth, and CTR. They also delve into feed architecture, AI prompts, and rules engine logic.

Who is Dennis Westerbeek

Sr. Digital Advertising Specialist at Adwise, managing Google Ads and Microsoft Advertising accounts for leading e-commerce players. With five years of agency experience at Adwise and five years on the client side, he brings a total of ten years in marketing, which enables him to bridge the gap between agencies and clients effectively.
As team lead of the e-commerce branch within SEA team, he is responsible for driving team development and innovation in our way of working. His focus is on translating data and insights into strategies that deliver immediate results while fostering sustainable growth for our clients.

Who is Donna Frederiks

Donna Frederiks is Partner & Client Manager at Producthero, Europe’s largest Google CSS partner. She manages and grows relationships with agency partners and leading advertisers across Spain, France, and the Benelux region. With over three years at Producthero, Donna helps clients maximize their Shopping Ads performance through strategic sessions, hands-on support, and tailored solutions.

Video preview

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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