Intuition or algorithm?

Description

Video 30 minutes + PDF slides

Intuition or algorithm?

Witold Wrodarczyk, CEO of Adequate Interactive Boutique and a leading expert in attribution modeling and analytics, examines the evolving role of marketers in the age of AI. Focusing on machine learning algorithms, he highlights common cognitive biases and shares strategies to overcome them, bringing a sharp reflection on why human expertise remains vital—even in a world shaped by automation.

Who is Witold Wrodarczyk

Witold Wrodarczyk, CEO and founder of award-winning marketing agency Adequate Interactive Boutique. Google Ads and Analytics specialist. Author of numerous publications in the area of marketing economics, optimisation and attribution modelling. Conference speaker. Certified Financial Analyst and entrepreneur.

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