GTM: from tracking tool to strategic marketing lever

Description

Video 45 minutes + PDF slides

GTM: from tracking tool to strategic marketing lever

Raffaele Girace, founder of ISAAC and expert in Data Driven Performance, explains how Google Tag Manager can be used not only for data tracking, but also as a tool for conversion rate optimisation, advanced personalisation, marketing automation and dynamic lead scoring. He shows us how to personalise messages and offers in real time, manage pop-ups and CRM integrations, and adapt website content based on the user lifecycle.

Who is Raffaele Girace

Almost 28 Mln€ spent in a 10-year career between Google and Meta. Founder of ISAAC, I work on Data Driven Performance Advertising for e-commerce scaling and lead generation projects. I design and develop advanced tracking systems and integrated data systems.

Video preview (Italian only)

Warranties

Satisfied or Re-trained

If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

High-Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

Safe Transactions & Privacy

This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway & we hate spammers at least as much as you do (check our Privacy Policy).