Pmax and segmented catalogues

Description

Video 30 minutes + PDF slides

Pmax and segmented catalogues

In this case study, Andrea Panebianco, Digital Advertising Specialist at MOCA Interactive, and Valeria Cipolletti, Senior Account Executive at Channable, demonstrate how to segment a complex, multilingual product catalog for an ecommerce store. Through Channable’s Insights & Analytics feature, we will explore how to optimize campaigns and maximize ROAS, using a real example from a well-known fashion ecommerce.

Who is Andrea Panebianco

Digital Advertising Specialist at MOCA Interactive, Andrea is responsible for structuring performance-oriented multichannel strategies, with particular attention to client consulting. The logic and complexity of digital marketing have captivated him from the very beginning. His curiosity often drives him to delve into various situations and tools, especially within the e-commerce world.

Who is Valeria Cipolletti

She has been working in the digital sector for more than 15 years. She is currently a Senior Account Executive at Channable, the multi-channel ecommerce platform based in the Netherlands. Specialized in ecommerce and passionate about innovation, she has advanced training in product & business management, which led her to live in Japan, Germany, China, Italy and Holland, also managing multinational projects with 7,500+ employees. She regularly holds seminars on digital marketing and, if you give her the chance, she will start talking about her degree in Yamatology.

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