Scaling MetaAds in 2025 with automation

Description

Video 30 minutes + PDF slides

Scaling MetaAds in 2025 with automation

In this advanced case, Andrea Atzori, with over 20 years of marketing experience, shows us how to manage large Facebook campaigns using free tools like Google Sheets, advanced formulas, and simple Python scripts. Using this approach, his team created ads for over 1,200 NBA 2023-24 games, exceeding the client’s expectations.

Who is Andrea Atzori

With more than 20 years of marketing experience, Andrea’s journey began as a web designer, then transitioned between different roles in London’s fast-paced digital marketing scene, leading major campaigns for clients such as PlayStation and Nissan Infiniti, among others.
Starting in 2011 for AtomicSearch in Australia, he worked with major clients such as Origin and Nike, before becoming general manager of iProspect (part of global advertising giant Dentsu) in 2016.
The birth of Ambire in 2017 is related to Andrea’s desire for a more direct and less bureaucratic approach to digital marketing that can overcome complexity to provide effective solutions that go beyond perceived limitations.
Andrea also writes for Search Engine Journal, where he focuses on the world of PPC.

Video preview (Video dubbed in English from Italian)

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