YTAds for a haircare ecommerce

Description

Video 30 minutes + PDF slides

YTAds for a haircare ecommerce

Chiara Piras, a PPC multichannel strategy expert, with the 3rd most voted advanced case at ADworl Experience 2024, demonstrates how a YouTube funnel on Google Ads achieved exceptional results in just three months. The results were evaluated using a multi-touch attribution model, optimizing campaign performance.

Who is Chiara Piras

Chiara specialises in multi-channel PPC strategies, guiding national and international brands to success in various sectors.
She discovered the world of digital marketing in Finland, but the lack of sunshine brought her back to her beloved Sardinia.
An insider of Gen Z dynamics, she brings freshness and an innovative approach to the marketing strategies of Midsummer, the performance marketing agency based on the sunny island.

Video preview

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