Using PPC to Fix Conversion Tracking and Lead Flow

Description

Video 30 minutes + PDF slides

Using PPC to Fix Conversion Tracking and Lead Flow

In this case study, Navah Hopkins, serial entrepreneur and SEO/SEM philosopher, demonstrates how to resolve lead flow and user experience issues affecting both PPC and organic campaigns. Analyzing conversion actions and the user journey on the site, a 500x conversion improvement was achieved without increasing the budget.

Who is Navah Hopkins

Video preview

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