Optimising your budget with custom variables

Description

Video 30 minutes + PDF slides

Optimising your budget with custom variables

Daniela Pedroni, Team Manager at Webranking, and Andrea Pacchioni, Paid Search expert, explain how custom variables can optimize media campaigns, enhancing performance and efficiency. They also highlight the use of automatic control tools, like Data Kojak, to ensure data accuracy and maximize results.

Who is Daniela Pedroni

Daniela has over 6 years of experience in Marketing Technology and is currently Team Manager at Webranking. She has obtained certifications in three major tag managers: Google Tag Manager, Adobe Launch and Tealium iQ. She enjoys collaborating on projects with diverse teams and sharing her knowledge with clients, prospects and colleagues. She has participated as a speaker at major events such as the Netcomm Forum and the Conversion Summit and contributes articles to specialised blogs.

Who is Andrea Pacchioni

Andrea Pacchioni has been involved in Paid Search for over 8 years, with a particular focus on the more technical aspects. In 2016 he began a specific training path on campaign optimisation and bid management that led him to become first SA360 Expert, then Paid Seach Champ in Webranking and, finally, to teach at the degree course in Digital Marketing at the University of Modena and Reggio Emilia.

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