Description
Video 45 minutes + PDF slides
Creating ad copy that converts
A seminar in which Deborah O’Malley, one of the world’s leading influencers in the field of A/B testing and CRO, explains which words are most effective to use in advertisements to achieve conversions, why certain words are particularly persuasive, and at what point in the sales funnel to emphasise the message. She also gifts us advice on the best time to send emails and advertising campaigns, enriching the whole thing with real case studies on CRO optimisation and A/B testing.
Who is Deborah O’Malley
Deborah O’Malley is a top A/B testing influencer and recognized as a leading women Conversion Rate Optimization (CRO) specialist.
She’s the founder of GuessTheTest, an experimentation resource dedicated to sharing A/B test case study knowledge and insights. She also runs the award-winning optimization agency, ConvertExperts, where she helps clients test and optimize their sites.
A published author of six peer-reviewed journal articles, Deborah currently teaches analytics at Queen’s University’s prestigious business school.
When not out speaking about experimentation, Deborah can be found in the kitchen making homemade fudge or burning it off at the gym.
Video preview
Warranties
Satisfied or Re-trained
If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.
Quality of Contents
All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
High-Quality Audio-Video & Slides
All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.
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