Feed, Creative & Landing Page Optimization at Scale

Description

Video 45 minutes + PDF slides

Feed, Creative & Landing Page Optimization at Scale

In an advanced seminar, Damien Bourgeois, Partnership Director at Dataïads, shows us how the best media teams manage to build scalable systems for creative content, feeds and landing pages, despite the challenges posed by rapidly growing catalogues and international complexity. The approach consists of treating product data as a creative and dynamic asset, moving from underperforming SKUs to intelligent segmentation, from generic feeds to enriched and testable attributes, from flat visualisations to contextualised dynamic assets, and from static PDPs to modular and intelligent landing pages.

Who is Damien Bourgeois

Damien is Partnership Director at Dataïads, the first GenAI-native platform dedicated to Shopping Ads performance across feed, creative and landing experiences. With nearly 20 years of experience in digital media, Damien has built an international career bridging the needs of e-commerce retailers, media agencies and martech partners — always focused on turning collaboration into measurable growth.
At Dataïads, Damien leads strategic partnerships with global agency groups such as WPP/GroupM, Publicis, Havas, Dentsu, Jellyfish and Artefact, working hand in hand with client leads and performance experts to co-deploy data-activated Shopping strategies.
The results speak for themselves: his co-managed projects consistently deliver +15% ROAS uplift and more agile campaign operations — proving that the right product data, activated the right way, benefits every player in the media value chain.

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