Conversions are not revenue

Description

Video 30 minutes + PDF slides

Conversions are not revenue

In this successful case study, Witold Wrodarczyk, CEO and founder of the marketing agency Adequate Interactive Boutique, explores the challenges faced by ecommerce companies during economic lethargy. Despite the fact that marketing reports show successful campaigns with high ROI, how do they explain declining sales? Witold highlights two main reasons why conversions are often not incremental and suggests how advertisers should address this issue. This is illustrated with a case study on Health Labs Care, a manufacturer of supplements and cosmetics.

Who is Witold Wrodarczyk

CEO and founder of award-winning marketing agency Adequate Interactive Boutique. Google Ads and Analytics specialist. Author of numerous publications in the area of marketing economics, optimisation and attribution modelling. Conference speaker. Certified Financial Analyst and entrepreneur.

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