Retargeting and Linkedin: beyond “matched audiences”

Description

Video (Italian only) 45 minutes + PDF slides

Retargeting and LinkedIn: beyond “matched audiences”

In this session, Massimo Vichi explains how to build an effective “audience acquisition” strategy on LinkedIn to improve lead generation rates while reducing costs. He explores which ad formats and types are most suitable, and how to use existing data to reach the right target audience. Vichi also discusses whether it’s better to use an external landing page or stay within LinkedIn, and offers technical advice for optimizing LinkedIn ad campaigns.

Who is Massimo Vichi

Video preview (Video only in Italian)

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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