Don’t track forms, but quality users

Description

Video 30 minutes + PDF slides

Don’t track forms, but quality users

In this case study, the second most voted case and winner of the 2025 Caesar Awards, Michelle De Zeeuw, SEA specialist and freelance trainer, tackles the challenges of B2B lead generation without forms or personal data. She shows how to identify quality users using tools such as Zapier and Leadinfo, tracking real performance linked to Google Ads campaigns. A practical session for those who want quality, not just quantity.

Who is Michelle De Zeeuw

Michelle has advised many different companies (B2B, B2C, e-commerce) on online marketing, with a focus on search engine marketing. She has worked at several agencies in the Netherlands, as SEA specialist, growth marketeer, digital strategist and team lead. Since 2025, Michelle is a full-time freelancer with the aim of coaching, inspiring and educating fellow marketeers and aspiring students about search engine marketing and digital strategy.

Video preview

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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