Enhancing B2B Marketing and Sales in LI (& beyond)

Description

Video 45 minutes + PDF slides

Enhancing B2B Marketing and Sales in LI (& beyond)

In this session, Hallgeir Gustavsen, an expert consultant in B2B growth, explains how B2B marketing and sales teams can adapt to the changing behaviour of modern buyers. Practical strategies will be presented for aligning marketing and sales investments, leveraging platforms such as LinkedIn Ads to generate quality leads, and implementing Revenue Operation principles for scalable growth.

Who is Hallgeir Gustavsen

Hallgeir Gustavsen is a seasoned B2B growth advisor with expertise in driving sustainable business growth through strategic marketing and revenue operations. Known for his data-driven approach, Hallgeir specializes in aligning marketing, sales, and operational processes to unlock maximum value for organizations.
As Norway’s only LinkedIn Certified Marketing Expert, Hallgeir combines cutting-edge digital marketing strategies with a deep understanding of B2B buyer psychology.
Hallgeir’s approach emphasizes: Strategic Positioning (crafting clear, compelling value propositions and market strategies tailored to B2B audiences); Revenue Enablement (integrating tools like CRM systems and LinkedIn for seamless pipeline management and lead generation); Team Empowerment (coaching sales and marketing teams to maximize efficiency and close rates; Scalable Solutions (building frameworks that balance immediate growth needs with long-term scalability).

Video preview

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

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