Optimizing Lead Gen campaigns with CRM profiling & hyperlocal targeting

Description

Video 30 minutes + PDF slides

Optimizing Lead Gen campaigns with CRM profiling & hyperlocal targeting

In this successful case study, Peter Maas, founder of Grow Up Digital, reveals sales funnel optimization for a jewelry wholesaler. What did he do? He launched the best search ad strategy of 2023, analyzed CRM data to identify valuable customers, and introduced an always-on, location-based campaign to acquire new B2B customers through an innovative PPC campaign.

Who is Peter Maas

In over 10 years Paid Advertising experience working for different digital marketing agencies Peter has been responsible for paid strategies for brands like Heineken, JBL and Rituals, several online retailers and B2B companies. For the last 4 years he has been building his own company Grow Up Digital, a digital marketing agency with a strong focus on paid advertising. He is most passionate about optimizing feed data and integrating external data sources to improve digital advertising performance for his clients

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