Description
Video 45 minutes + PDF slides
Meta Ads: Latest news and impact on account structure
In this seminar, the Meta and TikTok expert Roberto Nardini, discusses the significant updates for 2024-25, including Improved Advantage+, advanced CAPI, and new creative approaches. Using real examples and strategic reasoning, he provides valuable insights for experienced advertisers who want to stay current and make informed decisions about their campaigns.
Who is Roberto Nardini

Roberto has over 15 years of experience in digital marketing and is the co-founder of ADV+, an agency based in Lisbon.
He is a specialist in advertising on Meta and TikTok for the EMEA and US markets, with a strong focus on e-commerce, tourism, fashion, and lead generation. He collaborates with companies, agencies, and universities in Italy, Portugal, and North America, integrating advertising strategies, content, and artificial intelligence through the proprietary AI Smart Flow method.
He is an ambassador and supporter of DMK Tribe, an international community of marketers active in Lisbon, Barcelona, Cascais, and Milan.
He participates as a speaker at leading events such as WMF, AI Festival, and Social Media Strategies.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
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