Performance & Profitability: helping CFOs to love MetaAds

Description

Video 45 minutes + PDF slides

Performance & Profitability: helping CFOs to love MetaAds

Michael C. Kagiampaslidis, Performance Marketing Team Leader at Omnicliq, explains the benefits of aligning performance team lingo with financial terminology. He discusses methods of integrating media planning with unit economics, margins, and inventory forecasts to drive scalable growth and profitability. Beyond ROAS, Michael talks about net margin, integrated financial modeling, CAC caps, and the real-time cost data incorporated into Meta to design campaigns that align growth with sustainable business outcomes.

Who is Michael C. Kagiampaslidis

Michael Kagiampaslidis has been active in the digital marketing industry for the past eight years. He holds a degree from the School of Economics at Aristotle University of Thessaloniki and an MSc in e-Business & Digital Marketing from the International Hellenic University. Known for his data-driven mindset and strong analytical skills, Michalis has built a distinguished career at Omnicliq, where he currently serves as Performance Marketing Team Leader and Junior Partner. Over the past five years, he has led campaigns that have earned more than 30 industry awards, including distinctions at the Peak Awards, e-Evolution Awards, and Digital Agencies Awards. In 2025, Michalis was recognized by MarketingWeek as one of the “20 Under 40” most talented professionals in Performance Marketing.

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