Mastering PPC in an AI-Driven World

Description

Video 45 minutes + PDF slides

Mastering PPC in an AI-Driven World

Digital marketing expert Lisa Raehsler explains how the world of PPC is changing rapidly, with AI transforming ad creation, targeting and optimisation. The aim is to provide tools and strategies to remain competitive in this ever-changing landscape, using AI to improve Google Ads campaigns, test new targeting options and build a flexible strategy.

Who is Lisa Raehsler

Lisa Raehsler is a respected digital advertising strategist, international speaker, and podcast guest. As the founder of Big Click Co, she helps companies navigate the complexities of PPC and paid media advertising to drive measurable success in an evolving digital landscape. With nearly 20 years of experience, Lisa has managed hundreds of paid advertising accounts and authored over 150 articles for industry publications, including Search Engine Journal.
A seasoned speaker, Lisa has presented at more than 50 events worldwide. Her expertise has earned her recognition as one of the Top Most Influential PPC Experts and as a recipient of the Microsoft MVP Award for Bing Ads PPC.

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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