Descrizione

Video 4h circa + slide PDF in inglese (senza traduzione o sottotitoli).

Argomenti

Knowing how to be data-driven and run experiments in a valid way is not enough for you to outperform your competitors’ growth. The winner in your market will be the one that boosts his online persuasiveness the quickest!

Bart & Ton will teach you how to be data driven and apply the FACT & ACT optimization cycle, but as peculiar as it sounds, the better you are at influencing your users’ mostly subconscious brain processes, the higher your growth curve will be.

So in this Master Class, we will spoil you with mind blowing scientific insights about your customers’ brain. We will learn you how to apply these insights in a continuous optimization culture and make sure you are not going to make the mistakes that your competitors are making in growing their business.

You will learn:

• The way your users’ brain works while making decisions
• 20 Pragmatic Persuasion Techniques to apply on your own digital efforts
• How to outgrow optimization, and achieve exponential growth

Perchè questo video

Bart and Ton are both listed on the newest top 25 most influential CRO experts list by PPC Hero. Together they have over 30 years experience of optimizing online channels. Their company is the most successful contestant in WhichTestWon history with 9 awards in one year (of the 30 awards available). Bart and Ton educated among others people from Google, Booking.com, T-mobile, Ebay and ING.

Their magic is in combining data & psychology in online optimization. They only host this 1 day masterclass a couple of times a year. Last year they were always rated 8 or higher in a 1 to 10 scale when they presented in London, Berlin and Las Vegas. This year you could follow their masterclass in Austin, again Las Vegas and Utrecht, the Netherlands, but also in Bologna! So outsmart your competitors and signup for this class, before it’s sold out!

Anteprima Video

Recensioni da precedenti partecipanti

This Master Class is a perfect blend of gathering knowledge, understand how it works, and then apply it. This training is truly an eye-opener: You’ll look totally different at your customer and you’ll understand how you can apply this newly acquired knowledge

Dorine Saes, while working at the internet department of Rabobank (largest financial institution in the Netherlands)

Highly recommended for anyone interested in the combination of psychology and conversion optimisation! This you do not want to miss!

Annemarie Klaassen, while working at the internet department of Kras.nl (owned by TUI – no.1 travel company in Europe)

The best, quickest and most effective way to learn about the workings of our brain and a matching range of techniques to measurably grow online

Roald Tichelaar, while managing the eCommerce department of TU (largest technical wholesale company in the Netherlands)

Chi sono Ton Wesseling e Bart Schultz

Ton Wesseling

Sicuramente uno dei più noti esperti europei di Conversion Rate Optimization, ha fondato Testing.Agency e Online Dialogue (che ha clienti del calibro di Booking.com o ABN AMRO e ha vinto più premi nella storia dei test A/B su WhichTestWon di chiunque altro). Ha anche creato il blog olandese più visitato su Analytics e CRO (webanalisten.nl), organizza molti eventi (Conversion Hotel, Online Optimizers Meetup, etc.) e parla regolarmente in numerosi eventi internazionali.

Ton in the A/B-testing panel with Peep Laja and Michael Aagaard at the Call to Action Conference in Vancouver – Canada

Bart Schutz

Senior Online Strategist, Conversion Optimizer & Managing Partner in Online Dialogue (che ha clienti del calibro di Booking.com o ABN AMRO e ha vinto più premi nella storia dei test A/B su WhichTestWon di chiunque altro). E’ un economista comportamentale specializzato in psicologia del consumatore e si definisce un professionista della persuasione (o anche neuro-fanatico). Scrive su vari blog (tra cui wheel-of-Persuasion.com) e parla regolarmente in numerosi eventi internazionali.

Bart presenting at Conversions @ Google in Dublin – Ireland

Garanzie

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Qualità dei contenuti

Tutti i relatori sono scelti dopo un’attenta selezione tra i migliori professionisti PPC mondiali e registrano i video in esclusiva per ADworld Experience (i relatori del 2016).

Qualità audio-video e delle slide

Tutti i nostri video sono girati in Alta Qualità con focus principale sulle slide, che vengono anche fornite in formato PDF scaricabile (vedi alcuni esempi di video).

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