Descrizione

Video durata 45m circa (in inglese o con doppiaggio in italiano) + slide in PDF (in inglese)

Advanced Ecommerce PPC: Integrations with Data for Growth
This fast-paced session is designed for ecommerce advertisers who are already running successful campaigns, and want to take them to the next level. It will focus on how to grow accounts beyond their presupposed limits. What do we mean by integration? All data sources, combined as best as possible, will contribute to a singular campaign which will drive high revenue growth – sustainability.
It spans Paid Search & Shopping, Display Advertising, and Paid Social. Amongst other tips and tricks, you will learn about:

1. The three key types of campaign optimisation: for Google, for Customers, and for the Business – and why these aren’t always aligned;
2. How feed-based campaigns are definitely not just for Shopping campaigns, but also Search, Display and Social;
3. Why your ROAS bidding strategies or tools are flawed (without introducing contextual feeds);
4. The best ways to involve other business stakeholders for maximum effect, with minimum hassle – get other teams involved!
5. A fully integrated approach, including SERP layout tracking, 3rd party data sources, and some advanced audience targeting methods.

A chi è rivolto il seminario

Questo video è adatto a chiunque voglia ottimizzare campagne e-commerce, a prescindere dalle soluzioni legate agli Shopping Ads.

Chi è Liam Wade

Liam is the Head of PPC at UK-based digital agency “Impression”, where he leads a team of 8 pay-per-click experts, across paid search, display and paid social channels. The team was recently voted Best Small PPC Agency at the 2017 European Search Awards. Liam prides himself on taking an innovative, data-driven approach to PPC, with a particular focus on ecommerce. He is also an accomplished and energetic speaker, speaking at events nationally and internationally.

Anteprima Video

Garanzie

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Qualità dei contenuti

Tutti i relatori sono scelti dopo un’attenta selezione tra i migliori professionisti PPC & CRO mondiali e registrano i video in esclusiva per ADworld Experience (i relatori 2018).

Qualità audio-video e delle slide

Tutti i nostri video sono girati in Alta Qualità con focus principale sulle slide (che vengono fornite in formato PDF scaricabile) e dettaglio sul viso dello speaker.

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