Descrizione

Video in inglese (con versione doppiata in italiano) + slide PDF durata 6:00 ore circa (1,4Gb ENG + 1,4Gb ITA)

Topics

1. Comprehensive Keyword Management: The absolute center of every PPC campaign is keywords. We’ll start this section by correlating keywords to the buying funnel and examining the user intent. While keywords are the lifeblood of PPC, perfecting your match types usage while controlling your negative keywords can drastically increase your overall revenue. We will cover how to organize your account based upon match types, positive, and negative keywords.
2. Writing Compelling Ads: Your first impression is your ad. Discover the most important ad creation elements and craft ads based upon the buying funnel. To spice up your ads, you need to utilize ad extensions and we will cover them in-depth.
3. Create Ad Testing Framework: Testing ads is essential to any AdWords account’s success. You will take away ideas for ads to test, understand the success metrics for ad testing, and be able to create an ad testing framework for your organization.
4. Demystifying Quality Score: Quality Score has a larger effect on your account’s visibility than any other setting inside of AdWords. Quality Score can be a challenge to increase. Receive step-by-step instructions in how to prioritize Quality Score improvement, and what actions to take to increase your Quality Scores.
5. Increase Your Conversions with Remarketing: Most users do not convert on their first visit. Learn how to use remarketing to bring the unconverted back to your site and increase your total sales.
6. Account Automation: No one has enough time to manage every single aspect of AdWords. In this section, we will look at how to create automated bid rules, schedule promotions, and give you other ideas for saving you time by automating aspects of your account.
7. Increase Your Landing Page Conversions: The first impression to a potential customer is the landing page. With only a few seconds to engage the buyer this may be more important in your conversion funnel than anything else. This section of the course will not only go into best practices and usability, but how to test landing pages in a simple and effective method.
8. Open Q&A: You will have the opportunity to ask questions as we go throughout the agenda during the day; and we will end the day with an open Q&A session so you can make sure your specific questions are answered.

Chi è Brad Geddes

Fondatore di Certifiedknowledge.org, uno dei migliori siti internazionali specializzati sul Search Engine Advertising, è autore di “Advanced Google AdWords” (probabilmente il miglior libro finora scritto su AdWords), ha lavorato per 10 anni in Google ed è stato il primo advanced AdWords Seminar Leader riconosciuto dall’azienda californiana nel mondo. In questi anni ha partecipato ad oltre 65 conferenze internazionali e ha tenuto più di 100 seminari formativi su AdWords, da oltre 10 anni scrive su blog legati al digital marketing (su Search Engine Land dal 2007).

Anteprima Video

Le Garanzie

Soddisfatti o Ri-Formati

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Qualità dei contenuti

Tutti i relatori sono scelti dopo un’attenta selezione tra i migliori professionisti PPC mondiali e registrano i video in esclusiva per ADworld Experience (i relatori del 2015).

Qualità audio-video e delle slide

Tutti i nostri video sono girati in Alta Qualità con focus principale sulle slide, che vengono anche fornite in formato PDF scaricabile (vedi alcuni esempi di video).

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