{"id":41353,"date":"2025-10-16T17:20:36","date_gmt":"2025-10-16T16:20:36","guid":{"rendered":"https:\/\/shop.adworldexperience.it\/?post_type=product&#038;p=41353"},"modified":"2025-10-29T12:12:05","modified_gmt":"2025-10-29T11:12:05","slug":"improving-roas-with-data","status":"publish","type":"product","link":"https:\/\/shop.adworldexperience.it\/en\/negozio\/improving-roas-with-data\/","title":{"rendered":"Improving ROAS with data"},"content":{"rendered":"<p><strong>Video 30 minutes + PDF slides<\/strong><\/p>\n<h2>Improving ROAS with data<\/h2>\n<p>In this success story, Anni Salo, CEO of Tracklution and data accuracy specialist for digital advertisers, shows how correcting tracking can radically change campaign performance. Using examples from e-commerce, SaaS and lead generation companies, she explains how to move from chaotic monitoring to a data-driven decision-making system without touching on creativity, with a key lesson on how data truly drives growth.<\/p>\n<p>&nbsp;<\/p>\n<h3>Who is <span data-sheets-root=\"1\">Anni Salo<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2025\/07\/anni-salo-1.jpg\" class=\"alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"anni-salo (1)\" width=\"150\" height=\"185\" \/><noscript><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2025\/07\/anni-salo-1.jpg\" alt=\"anni-salo (1)\" width=\"150\" height=\"185\"><\/noscript><br \/>\n<span data-sheets-root=\"1\">Anni Salo is the CEO of Tracklution, a fast-growing SaaS platform specializing in conversion tracking and data accuracy for digital advertisers. With over a decade of experience in performance marketing and analytics, Anni has helped hundreds of brands and agencies improve their PPC performance and ROAS. Anni bridges the gap between marketing and tech, delivering practical, no-nonsense insights that give businesses real, actionable strategies to win in digital advertising.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Video preview<\/h3>\n<p>&nbsp;<\/p>\n<div class='avia-iframe-wrap'><iframe src=\"https:\/\/player.vimeo.com\/video\/1126784589?dnt=1&amp;app_id=122963\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3>Warranties<\/h3>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" class=\"size-full wp-image-17586 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17586 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Satisfied or Re-trained<\/h4>\n<p>If for any reason you do not like one of the ADworld Experience videos, we&#8217;ll give you the option to change it with one or more other videos of the same value.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" class=\"size-full wp-image-17590 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17590 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Quality of Contents<\/h4>\n<p>All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (<a href=\"http:\/\/www.adworldexperience.it\/en\/speakers\" target=\"_blank\" rel=\"noopener noreferrer\">look at the last edition&#8217;s speakers<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" class=\"size-full wp-image-17592 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17592 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>High-Quality Audio-Video &amp; Slides<\/h4>\n<p>All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" class=\"size-full wp-image-17588 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17588 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Safe Transactions &amp; Privacy<\/h4>\n<p>This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway\u00a0&amp;\u00a0we hate spammers at least as much as you do\u00a0(<a href=\"https:\/\/shop.adworldexperience.it\/en\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">check our Privacy Policy<\/a>).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this success story, Anni Salo, CEO of Tracklution and data accuracy specialist for digital advertisers, shows how correcting tracking can radically change campaign performance. Using examples from e-commerce, SaaS and lead generation companies, she explains how to move from chaotic monitoring to a data-driven decision-making system without touching on creativity, with a key lesson on how data truly drives growth.<\/p>\n","protected":false},"featured_media":40510,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"product_brand":[],"product_cat":[742],"product_tag":[109,626],"class_list":["post-41353","product","type-product","status-publish","has-post-thumbnail","product_cat-videos-2025","product_tag-analytics-en","product_tag-lead-generation-en","first","instock","sale","downloadable","virtual","sold-individually","taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improving ROAS with data - ADworld Experience Shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.adworldexperience.it\/en\/negozio\/improving-roas-with-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improving ROAS with data - ADworld Experience Shop\" \/>\n<meta property=\"og:description\" content=\"In this success story, Anni Salo, CEO of Tracklution and data accuracy specialist for digital advertisers, shows how correcting tracking can radically change campaign performance. Using examples from e-commerce, SaaS and lead generation companies, she explains how to move from chaotic monitoring to a data-driven decision-making system without touching on creativity, with a key lesson on how data truly drives growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shop.adworldexperience.it\/en\/negozio\/improving-roas-with-data\/\" \/>\n<meta property=\"og:site_name\" content=\"ADworld Experience Shop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdworldExperience\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T11:12:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/anni-salo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@adwexp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/improving-roas-with-data\\\/\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/improving-roas-with-data\\\/\",\"name\":\"Improving ROAS with data - ADworld Experience Shop\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/improving-roas-with-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/improving-roas-with-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/anni-salo.jpg\",\"datePublished\":\"2025-10-16T16:20:36+00:00\",\"dateModified\":\"2025-10-29T11:12:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/improving-roas-with-data\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/improving-roas-with-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/improving-roas-with-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/anni-salo.jpg\",\"contentUrl\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/anni-salo.jpg\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/improving-roas-with-data\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/adwords-video-guides\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Negozio\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Videos 2025\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/categoria-prodotto\\\/videos-2025\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Improving ROAS with data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/\",\"name\":\"ADworld Experience Shop\",\"description\":\"Real video-cases in Google Ads, Meta Ads, TikTok, Linkedin and other PPC platforms\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Improving ROAS with data - ADworld Experience Shop","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shop.adworldexperience.it\/en\/negozio\/improving-roas-with-data\/","og_locale":"en_US","og_type":"article","og_title":"Improving ROAS with data - ADworld Experience Shop","og_description":"In this success story, Anni Salo, CEO of Tracklution and data accuracy specialist for digital advertisers, shows how correcting tracking can radically change campaign performance. 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