{"id":41231,"date":"2025-10-16T17:22:24","date_gmt":"2025-10-16T16:22:24","guid":{"rendered":"https:\/\/shop.adworldexperience.it\/?post_type=product&#038;p=41231"},"modified":"2025-10-29T12:03:44","modified_gmt":"2025-10-29T11:03:44","slug":"cutting-costs-with-smart-data-analysis","status":"publish","type":"product","link":"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/","title":{"rendered":"Cutting costs with Smart Data Analysis"},"content":{"rendered":"<p><strong>Video 30 minutes + PDF slides<\/strong><\/p>\n<h2><span data-sheets-root=\"1\">Cutting costs with Smart Data Analysis<\/span><\/h2>\n<p><span data-sheets-root=\"1\">Lisa Raehsler, a seasoned Google Ads strategist with 20+ years of experience, explains how to cut advertising costs using a smart data-driven approach. Through real examples, she shows how deep data analysis can enhance targeting, efficiency, and ROI\u2014especially in highly competitive environments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Who is <span data-sheets-root=\"1\">Lisa Raehsler<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2025\/02\/Lisa-Raehsler-social-hi.jpg\" class=\"alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Lisa-Raehsler-social-hi\" width=\"151\" height=\"187\" \/><noscript><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2025\/02\/Lisa-Raehsler-social-hi.jpg\" alt=\"Lisa-Raehsler-social-hi\" width=\"151\" height=\"187\"><\/noscript><br \/>\n<span data-sheets-root=\"1\">Lisa Raehsler is a respected digital advertising strategist, international speaker, and podcast guest. As the founder of Big Click Co, she helps companies navigate the complexities of PPC and paid media advertising to drive measurable success in an evolving digital landscape. With nearly 20 years of experience, Lisa has managed hundreds of paid advertising accounts and authored over 150 articles for industry publications, including Search Engine Journal.<br \/>\nA seasoned speaker, Lisa has presented at more than 50 events worldwide. Her expertise has earned her recognition as one of the Top Most Influential PPC Experts and as a recipient of the Microsoft MVP Award for Bing Ads PPC.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Video preview<\/h3>\n<p>&nbsp;<\/p>\n<div class='avia-iframe-wrap'><iframe src=\"https:\/\/player.vimeo.com\/video\/1126781160?dnt=1&amp;app_id=122963\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3>Warranties<\/h3>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" class=\"size-full wp-image-17586 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17586 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Satisfied or Re-trained<\/h4>\n<p>If for any reason you do not like one of the ADworld Experience videos, we&#8217;ll give you the option to change it with one or more other videos of the same value.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" class=\"size-full wp-image-17590 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17590 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Quality of Contents<\/h4>\n<p>All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (<a href=\"http:\/\/www.adworldexperience.it\/en\/speakers\" target=\"_blank\" rel=\"noopener noreferrer\">look at the last edition&#8217;s speakers<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" class=\"size-full wp-image-17592 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17592 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>High-Quality Audio-Video &amp; Slides<\/h4>\n<p>All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" class=\"size-full wp-image-17588 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17588 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Safe Transactions &amp; Privacy<\/h4>\n<p>This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway\u00a0&amp;\u00a0we hate spammers at least as much as you do\u00a0(<a href=\"https:\/\/shop.adworldexperience.it\/en\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">check our Privacy Policy<\/a>).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span data-sheets-root=\"1\">Lisa Raehsler, a seasoned Google Ads strategist with 20+ years of experience, explains how to cut advertising costs using a smart data-driven approach. Through real examples, she shows how deep data analysis can enhance targeting, efficiency, and ROI\u2014especially in highly competitive environments.<\/span><\/p>\n","protected":false},"featured_media":40550,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"product_brand":[],"product_cat":[742],"product_tag":[109,309,823],"class_list":["post-41231","product","type-product","status-publish","has-post-thumbnail","product_cat-videos-2025","product_tag-analytics-en","product_tag-google-ads-en","product_tag-lisa-raehsler","first","instock","sale","downloadable","virtual","sold-individually","taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cutting costs with Smart Data Analysis - ADworld Experience Shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cutting costs with Smart Data Analysis - ADworld Experience Shop\" \/>\n<meta property=\"og:description\" content=\"Lisa Raehsler, a seasoned Google Ads strategist with 20+ years of experience, explains how to cut advertising costs using a smart data-driven approach. Through real examples, she shows how deep data analysis can enhance targeting, efficiency, and ROI\u2014especially in highly competitive environments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"ADworld Experience Shop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdworldExperience\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T11:03:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/lisa-raehsler.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@adwexp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/cutting-costs-with-smart-data-analysis\\\/\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/cutting-costs-with-smart-data-analysis\\\/\",\"name\":\"Cutting costs with Smart Data Analysis - ADworld Experience Shop\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/cutting-costs-with-smart-data-analysis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/cutting-costs-with-smart-data-analysis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/lisa-raehsler.jpg\",\"datePublished\":\"2025-10-16T16:22:24+00:00\",\"dateModified\":\"2025-10-29T11:03:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/cutting-costs-with-smart-data-analysis\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/cutting-costs-with-smart-data-analysis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/cutting-costs-with-smart-data-analysis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/lisa-raehsler.jpg\",\"contentUrl\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/lisa-raehsler.jpg\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/cutting-costs-with-smart-data-analysis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/adwords-video-guides\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Negozio\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Videos 2025\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/categoria-prodotto\\\/videos-2025\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Cutting costs with Smart Data Analysis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/\",\"name\":\"ADworld Experience Shop\",\"description\":\"Real video-cases in Google Ads, Meta Ads, TikTok, Linkedin and other PPC platforms\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cutting costs with Smart Data Analysis - ADworld Experience Shop","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/","og_locale":"en_US","og_type":"article","og_title":"Cutting costs with Smart Data Analysis - ADworld Experience Shop","og_description":"Lisa Raehsler, a seasoned Google Ads strategist with 20+ years of experience, explains how to cut advertising costs using a smart data-driven approach. Through real examples, she shows how deep data analysis can enhance targeting, efficiency, and ROI\u2014especially in highly competitive environments.","og_url":"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/","og_site_name":"ADworld Experience Shop","article_publisher":"https:\/\/www.facebook.com\/AdworldExperience","article_modified_time":"2025-10-29T11:03:44+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/lisa-raehsler.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@adwexp","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/","url":"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/","name":"Cutting costs with Smart Data Analysis - ADworld Experience Shop","isPartOf":{"@id":"https:\/\/shop.adworldexperience.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/#primaryimage"},"image":{"@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/lisa-raehsler.jpg","datePublished":"2025-10-16T16:22:24+00:00","dateModified":"2025-10-29T11:03:44+00:00","breadcrumb":{"@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/#primaryimage","url":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/lisa-raehsler.jpg","contentUrl":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/lisa-raehsler.jpg","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/cutting-costs-with-smart-data-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shop.adworldexperience.it\/en\/adwords-video-guides\/"},{"@type":"ListItem","position":2,"name":"Negozio","item":"https:\/\/shop.adworldexperience.it\/en\/negozio\/"},{"@type":"ListItem","position":3,"name":"Videos 2025","item":"https:\/\/shop.adworldexperience.it\/en\/categoria-prodotto\/videos-2025\/"},{"@type":"ListItem","position":4,"name":"Cutting costs with Smart Data Analysis"}]},{"@type":"WebSite","@id":"https:\/\/shop.adworldexperience.it\/en\/#website","url":"https:\/\/shop.adworldexperience.it\/en\/","name":"ADworld Experience Shop","description":"Real video-cases in Google Ads, Meta Ads, TikTok, Linkedin and other PPC platforms","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shop.adworldexperience.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product\/41231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/comments?post=41231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/media\/40550"}],"wp:attachment":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/media?parent=41231"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product_brand?post=41231"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product_cat?post=41231"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product_tag?post=41231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}