{"id":41168,"date":"2025-10-16T17:23:18","date_gmt":"2025-10-16T16:23:18","guid":{"rendered":"https:\/\/shop.adworldexperience.it\/?post_type=product&#038;p=41168"},"modified":"2025-10-29T12:25:23","modified_gmt":"2025-10-29T11:25:23","slug":"enhancing-b2b-marketing-and-sales-in-li-beyond","status":"publish","type":"product","link":"https:\/\/shop.adworldexperience.it\/en\/negozio\/enhancing-b2b-marketing-and-sales-in-li-beyond\/","title":{"rendered":"Enhancing B2B Marketing and Sales in LI (&#038; beyond)"},"content":{"rendered":"<p><strong>Video 45 minutes + PDF slides<\/strong><\/p>\n<h2>Enhancing B2B Marketing and Sales in LI (&amp; beyond)<\/h2>\n<p>In this session, Hallgeir Gustavsen, an expert consultant in B2B growth, explains how B2B marketing and sales teams can adapt to the changing behaviour of modern buyers. Practical strategies will be presented for aligning marketing and sales investments, leveraging platforms such as LinkedIn Ads to generate quality leads, and implementing Revenue Operation principles for scalable growth.<\/p>\n<p>&nbsp;<\/p>\n<h3>Who is Hallgeir Gustavsen<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2025\/02\/Hallegeir-Gustavsen.jpg\" class=\"alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Hallegeir-Gustavsen\" width=\"150\" height=\"185\" \/><noscript><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2025\/02\/Hallegeir-Gustavsen.jpg\" alt=\"Hallegeir-Gustavsen\" width=\"150\" height=\"185\"><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p>Hallgeir Gustavsen is a seasoned B2B growth advisor with expertise in driving sustainable business growth through strategic marketing and revenue operations. Known for his data-driven approach, Hallgeir specializes in aligning marketing, sales, and operational processes to unlock maximum value for organizations.<br \/>\nAs Norway&#8217;s only LinkedIn Certified Marketing Expert, Hallgeir combines cutting-edge digital marketing strategies with a deep understanding of B2B buyer psychology.<br \/>\nHallgeir&#8217;s approach emphasizes: Strategic Positioning (crafting clear, compelling value propositions and market strategies tailored to B2B audiences); Revenue Enablement (integrating tools like CRM systems and LinkedIn for seamless pipeline management and lead generation); Team Empowerment (coaching sales and marketing teams to maximize efficiency and close rates; Scalable Solutions (building frameworks that balance immediate growth needs with long-term scalability).<\/p>\n<p>&nbsp;<\/p>\n<h3>Video preview<\/h3>\n<p>&nbsp;<\/p>\n<div class='avia-iframe-wrap'><iframe src=\"https:\/\/player.vimeo.com\/video\/1126768840?dnt=1&amp;app_id=122963\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3>Warranties<\/h3>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" class=\"size-full wp-image-17586 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17586 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Satisfied or Re-trained<\/h4>\n<p>If for any reason you do not like one of the ADworld Experience videos, we&#8217;ll give you the option to change it with one or more other videos of the same value.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" class=\"size-full wp-image-17590 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17590 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Quality of Contents<\/h4>\n<p>All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (<a href=\"http:\/\/www.adworldexperience.it\/en\/speakers\" target=\"_blank\" rel=\"noopener noreferrer\">look at the last edition&#8217;s speakers<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" class=\"size-full wp-image-17592 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17592 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>High-Quality Audio-Video &amp; Slides<\/h4>\n<p>All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" class=\"size-full wp-image-17588 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17588 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Safe Transactions &amp; Privacy<\/h4>\n<p>This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway\u00a0&amp;\u00a0we hate spammers at least as much as you do\u00a0(<a href=\"https:\/\/shop.adworldexperience.it\/en\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">check our Privacy Policy<\/a>).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this session, Hallgeir Gustavsen, an expert consultant in B2B growth, explains how B2B marketing and sales teams can adapt to the changing behaviour of modern buyers. Practical strategies will be presented for aligning marketing and sales investments, leveraging platforms such as LinkedIn Ads to generate quality leads, and implementing Revenue Operation principles for scalable growth.<\/p>\n","protected":false},"featured_media":40540,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"product_brand":[],"product_cat":[742],"product_tag":[171,834,626,709],"class_list":["post-41168","product","type-product","status-publish","has-post-thumbnail","product_cat-videos-2025","product_tag-btob-en","product_tag-hallgeir-gustavsen","product_tag-lead-generation-en","product_tag-linkedin-ads-en","first","instock","sale","downloadable","virtual","sold-individually","taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enhancing B2B Marketing and Sales in LI (&amp; beyond) - ADworld Experience Shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.adworldexperience.it\/en\/negozio\/enhancing-b2b-marketing-and-sales-in-li-beyond\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhancing B2B Marketing and Sales in LI (&amp; beyond) - ADworld Experience Shop\" \/>\n<meta property=\"og:description\" content=\"In this session, Hallgeir Gustavsen, an expert consultant in B2B growth, explains how B2B marketing and sales teams can adapt to the changing behaviour of modern buyers. 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