{"id":41103,"date":"2025-10-16T17:24:54","date_gmt":"2025-10-16T16:24:54","guid":{"rendered":"https:\/\/shop.adworldexperience.it\/?post_type=product&#038;p=41103"},"modified":"2025-10-29T11:57:09","modified_gmt":"2025-10-29T10:57:09","slug":"segmenting-the-product-catalog-to-sell-on-social-media","status":"publish","type":"product","link":"https:\/\/shop.adworldexperience.it\/en\/negozio\/segmenting-the-product-catalog-to-sell-on-social-media\/","title":{"rendered":"Segmenting the Product Catalog to Sell on Social Media"},"content":{"rendered":"<p><strong>Video 45 minutes + PDF slides<\/strong><\/p>\n<h2>Segmenting the Product Catalog to Sell on Social Media<\/h2>\n<p>Massimo Ciotta, Google Ads expert and CEO of Piano MAKE, explains the importance of audience and catalog segmentation in achieving significant results in social advertising, detailing how to transform basic segmentation tests into structured, measurable strategies, offering advanced catalog segmentation methodologies, a data-driven decision-making framework, practical implementation guidance, and A\/B testing methodologies. He also provides real case examples and operational tools that can be applied to any industry or company size.<\/p>\n<p>&nbsp;<\/p>\n<h3>Who is Massimo Ciotta<\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/Massimo-Ciotta-1-243x300.jpg\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/Massimo-Ciotta-1-243x300.jpg\" class=\"wp-image-41105 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"151\" height=\"186\" \/><noscript><img decoding=\"async\" class=\" wp-image-41105 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/Massimo-Ciotta-1-243x300.jpg\" alt=\"\" width=\"151\" height=\"186\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/Massimo-Ciotta-1-243x300.jpg 243w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/Massimo-Ciotta-1-571x705.jpg 571w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/Massimo-Ciotta-1-450x556.jpg 450w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2025\/10\/Massimo-Ciotta-1.jpg 630w\" sizes=\"(max-width: 151px) 100vw, 151px\" \/><\/noscript><\/a><\/p>\n<p>Massimo Ciotta is an Advertising Specialist with over twenty years of experience in transforming brands and ecommerce through performance-driven approaches.<br \/>\nHis vision goes beyond simple advertising: he builds digital ecosystems that generate sustainable growth.<br \/>\nFounder and CEO of Piano MAKE, he has created an agency that perfectly represents his philosophy: integrating paid channels, automation and data analysis in a holistic framework oriented towards measurable results.<br \/>\nThe \u2018Piano MAKE\u2019 method he proposes synthesises years of testing and optimisation into a structured process that has enabled dozens of ecommerce stores to scale their digital performance.<br \/>\nHis experience as a lecturer in training courses for start-ups and professionals reflects his conviction that knowledge sharing is key to elevating the entire digital ecosystem.<\/p>\n<p>&nbsp;<\/p>\n<h3>Video preview<\/h3>\n<p>&nbsp;<\/p>\n<div class='avia-iframe-wrap'><iframe src=\"https:\/\/player.vimeo.com\/video\/1126783840?dnt=1&amp;app_id=122963\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3>Warranties<\/h3>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" class=\"size-full wp-image-17586 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17586 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Satisfied or Re-trained<\/h4>\n<p>If for any reason you do not like one of the ADworld Experience videos, we&#8217;ll give you the option to change it with one or more other videos of the same value.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" class=\"size-full wp-image-17590 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17590 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Quality of Contents<\/h4>\n<p>All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (<a href=\"http:\/\/www.adworldexperience.it\/en\/speakers\" target=\"_blank\" rel=\"noopener noreferrer\">look at the last edition&#8217;s speakers<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" class=\"size-full wp-image-17592 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17592 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>High-Quality Audio-Video &amp; Slides<\/h4>\n<p>All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" class=\"size-full wp-image-17588 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17588 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Safe Transactions &amp; Privacy<\/h4>\n<p>This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway\u00a0&amp;\u00a0we hate spammers at least as much as you do\u00a0(<a href=\"https:\/\/shop.adworldexperience.it\/en\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">check our Privacy Policy<\/a>).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Massimo Ciotta, Google Ads expert and CEO of Piano MAKE, explains the importance of audience and catalog segmentation in achieving significant results in social advertising, detailing how to transform basic segmentation tests into structured, measurable strategies, offering advanced catalog segmentation methodologies, a data-driven decision-making framework, practical implementation guidance, and A\/B testing methodologies. He also provides real case examples and operational tools that can be applied to any industry or company size.<\/p>\n","protected":false},"featured_media":40558,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"product_brand":[],"product_cat":[742],"product_tag":[115,119,309],"class_list":["post-41103","product","type-product","status-publish","has-post-thumbnail","product_cat-videos-2025","product_tag-conversions","product_tag-e-commerce-en","product_tag-google-ads-en","first","instock","sale","downloadable","virtual","sold-individually","taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmenting the Product Catalog to Sell on Social Media - ADworld Experience Shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.adworldexperience.it\/en\/negozio\/segmenting-the-product-catalog-to-sell-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmenting the Product Catalog to Sell on Social Media - ADworld Experience Shop\" \/>\n<meta property=\"og:description\" content=\"Massimo Ciotta, Google Ads expert and CEO of Piano MAKE, explains the importance of audience and catalog segmentation in achieving significant results in social advertising, detailing how to transform basic segmentation tests into structured, measurable strategies, offering advanced catalog segmentation methodologies, a data-driven decision-making framework, practical implementation guidance, and A\/B testing methodologies. 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