{"id":39186,"date":"2024-10-28T08:58:53","date_gmt":"2024-10-28T07:58:53","guid":{"rendered":"https:\/\/shop.adworldexperience.it\/?post_type=product&#038;p=39186"},"modified":"2024-10-28T08:58:53","modified_gmt":"2024-10-28T07:58:53","slug":"carving-out-a-multi-channel-strategy","status":"publish","type":"product","link":"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/","title":{"rendered":"Carving out a multi-channel strategy"},"content":{"rendered":"<p><strong>Video 30 minutes + PDF slides<\/strong><\/p>\n<h2>Carving out a multi-channel strategy<\/h2>\n<p>In this advanced session, Antonio Baroni demonstrates how Leatherman retained loyal customers and converted new users through a full-funnel strategy. By leveraging Meta tools for targeting and diversifying PPC activities, Leatherman improved ROAS with automation and saw good results with Performance Max for new customer acquisition.<\/p>\n<p>&nbsp;<\/p>\n<h3>Who is Antonio Baroni<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2024\/03\/Antonio-baroni-1.png\" class=\"alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Antonio-baroni\" width=\"150\" height=\"186\" \/><noscript><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2024\/03\/Antonio-baroni-1.png\" alt=\"Antonio-baroni\" width=\"150\" height=\"186\"><\/noscript><\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div><\/div>\n<div class=\"ewa-rteLine\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"ewa-rteLine\">Antonio Baroni originally hails from Italy but has lived in Berlin for the past six years. He has been working at Peak Ace, one of Europe\u2019s leading digital marketing agencies, since 2021.<\/div>\n<div class=\"ewa-rteLine\">Antonio holds a dual role at Peak Ace, managing both performance strategies and client relationships. With a pragmatic approach, Antonio tailors results-driven strategies across diverse sectors including travel &amp; hospitality, e-commerce and LeadGen.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Video preview<\/h3>\n<div class='avia-iframe-wrap'><iframe src=\"https:\/\/player.vimeo.com\/video\/1022484231?dnt=1&amp;app_id=122963\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3>Warranties<\/h3>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" class=\"size-full wp-image-17586 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17586 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Satisfied or Re-trained<\/h4>\n<p>If for any reason you do not like one of the ADworld Experience videos, we&#8217;ll give you the option to change it with one or more other videos of the same value.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" class=\"size-full wp-image-17590 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17590 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Quality of Contents<\/h4>\n<p>All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (<a href=\"http:\/\/www.adworldexperience.it\/en\/speakers\" target=\"_blank\" rel=\"noopener noreferrer\">look at the last edition&#8217;s speakers<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" class=\"size-full wp-image-17592 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17592 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>High-Quality Audio-Video &amp; Slides<\/h4>\n<p>All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" class=\"size-full wp-image-17588 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17588 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Safe Transactions &amp; Privacy<\/h4>\n<p>This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway\u00a0&amp;\u00a0we hate spammers at least as much as you do\u00a0(<a href=\"\/?page_id=1694\" target=\"_blank\" rel=\"noopener noreferrer\">check our Privacy Policy<\/a>).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this advanced session, Antonio Baroni demonstrates how Leatherman retained loyal customers and converted new users through a full-funnel strategy. By leveraging Meta tools for targeting and diversifying PPC activities, Leatherman improved ROAS with automation and saw good results with Performance Max for new customer acquisition.<\/p>\n","protected":false},"featured_media":38680,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"product_brand":[],"product_cat":[628],"product_tag":[720],"class_list":["post-39186","product","type-product","status-publish","has-post-thumbnail","product_cat-videos-2024","product_tag-antonio-baroni","first","instock","sale","downloadable","virtual","sold-individually","taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carving out a multi-channel strategy - ADworld Experience Shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carving out a multi-channel strategy - ADworld Experience Shop\" \/>\n<meta property=\"og:description\" content=\"In this advanced session, Antonio Baroni demonstrates how Leatherman retained loyal customers and converted new users through a full-funnel strategy. By leveraging Meta tools for targeting and diversifying PPC activities, Leatherman improved ROAS with automation and saw good results with Performance Max for new customer acquisition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"ADworld Experience Shop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdworldExperience\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2024\/10\/antonio-baroni.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@adwexp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/carving-out-a-multi-channel-strategy\\\/\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/carving-out-a-multi-channel-strategy\\\/\",\"name\":\"Carving out a multi-channel strategy - ADworld Experience Shop\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/carving-out-a-multi-channel-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/carving-out-a-multi-channel-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/antonio-baroni.jpg\",\"datePublished\":\"2024-10-28T07:58:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/carving-out-a-multi-channel-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/carving-out-a-multi-channel-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/carving-out-a-multi-channel-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/antonio-baroni.jpg\",\"contentUrl\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/antonio-baroni.jpg\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/carving-out-a-multi-channel-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/adwords-video-guides\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Negozio\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Videos 2024\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/categoria-prodotto\\\/videos-2024\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Carving out a multi-channel strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/\",\"name\":\"ADworld Experience Shop\",\"description\":\"Real video-cases in Google Ads, Meta Ads, TikTok, Linkedin and other PPC platforms\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carving out a multi-channel strategy - ADworld Experience Shop","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Carving out a multi-channel strategy - ADworld Experience Shop","og_description":"In this advanced session, Antonio Baroni demonstrates how Leatherman retained loyal customers and converted new users through a full-funnel strategy. By leveraging Meta tools for targeting and diversifying PPC activities, Leatherman improved ROAS with automation and saw good results with Performance Max for new customer acquisition.","og_url":"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/","og_site_name":"ADworld Experience Shop","article_publisher":"https:\/\/www.facebook.com\/AdworldExperience","og_image":[{"width":300,"height":300,"url":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2024\/10\/antonio-baroni.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@adwexp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/","url":"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/","name":"Carving out a multi-channel strategy - ADworld Experience Shop","isPartOf":{"@id":"https:\/\/shop.adworldexperience.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/#primaryimage"},"image":{"@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2024\/10\/antonio-baroni.jpg","datePublished":"2024-10-28T07:58:53+00:00","breadcrumb":{"@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/#primaryimage","url":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2024\/10\/antonio-baroni.jpg","contentUrl":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2024\/10\/antonio-baroni.jpg","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/carving-out-a-multi-channel-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shop.adworldexperience.it\/en\/adwords-video-guides\/"},{"@type":"ListItem","position":2,"name":"Negozio","item":"https:\/\/shop.adworldexperience.it\/en\/negozio\/"},{"@type":"ListItem","position":3,"name":"Videos 2024","item":"https:\/\/shop.adworldexperience.it\/en\/categoria-prodotto\/videos-2024\/"},{"@type":"ListItem","position":4,"name":"Carving out a multi-channel strategy"}]},{"@type":"WebSite","@id":"https:\/\/shop.adworldexperience.it\/en\/#website","url":"https:\/\/shop.adworldexperience.it\/en\/","name":"ADworld Experience Shop","description":"Real video-cases in Google Ads, Meta Ads, TikTok, Linkedin and other PPC platforms","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shop.adworldexperience.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product\/39186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/comments?post=39186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/media\/38680"}],"wp:attachment":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/media?parent=39186"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product_brand?post=39186"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product_cat?post=39186"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product_tag?post=39186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}