{"id":38942,"date":"2024-10-28T09:00:36","date_gmt":"2024-10-28T08:00:36","guid":{"rendered":"https:\/\/shop.adworldexperience.it\/?post_type=product&#038;p=38942"},"modified":"2025-10-29T12:33:57","modified_gmt":"2025-10-29T11:33:57","slug":"ad-diction-meta-ads-creative-psychology","status":"publish","type":"product","link":"https:\/\/shop.adworldexperience.it\/en\/negozio\/ad-diction-meta-ads-creative-psychology\/","title":{"rendered":"\u201cAd-Diction\u201d: Meta Ads Creative Psychology"},"content":{"rendered":"<p><strong>Video 45 minutes + PDF slides<\/strong><\/p>\n<h3><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;TikTokAds Masterclass&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14337,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">\u201cAd-Diction\u201d: Meta Ads Creative Psychology<\/span><\/h3>\n<p>Paolo Santanicchia, Meta Ads Specialist with deep expertise in psychology-based advertising, explains how creativity has become the key factor in the performance of ad campaigns. Paolo introduces the Ad-Diction method, an approach based on psychological triggers to create ads that capture attention and drive conversions. Through real case studies, you\u2019ll learn how to identify and apply these triggers to reduce advertising costs and improve campaign results.<\/p>\n<p>&nbsp;<\/p>\n<h3>Who is Paolo Santanicchia<\/h3>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2023\/08\/paolo-santanicchia3.jpg\" class=\"alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"paolo-santanicchia3\" width=\"150\" height=\"185\" \/><noscript><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2023\/08\/paolo-santanicchia3.jpg\" alt=\"paolo-santanicchia3\" width=\"150\" height=\"185\"><\/noscript><\/p>\n<div class=\"ewa-rteLine\"><\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"ewa-rteLine\">\n<div class=\"ewa-rteLine\">Paolo Santanicchia is a seasoned Meta Ads Specialist with deep expertise in psychology-based advertising.<\/div>\n<div class=\"ewa-rteLine\">Since 2017, he has helped E-commerce brands, professionals, and public figures optimize their Advertising budget through ads that emotionally connect with audiences.<\/div>\n<div class=\"ewa-rteLine\">By 2024, he had managed over $7M in ad spend, including notable campaigns for figures like Italian politician Elly Schlein.<\/div>\n<div class=\"ewa-rteLine\">Paolo collaborates with clients across Italy, the Netherlands, France, the UK, and the USA, personally managing their advertising budget to ensure each collaboration achieves its full potential.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3>Video preview<\/h3>\n<div class='avia-iframe-wrap'><iframe src=\"https:\/\/player.vimeo.com\/video\/1022483680?dnt=1&amp;app_id=122963\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h3>Warranties<\/h3>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" class=\"size-full wp-image-17586 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17586 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Satisfied or Re-trained<\/h4>\n<p>If for any reason you do not like one of the ADworld Experience videos, we&#8217;ll give you the option to change it with one or more other videos of the same value.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" class=\"size-full wp-image-17590 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17590 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Quality of Contents<\/h4>\n<p>All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (<a href=\"http:\/\/www.adworldexperience.it\/en\/speakers\" target=\"_blank\" rel=\"noopener noreferrer\">look at the last edition&#8217;s speakers<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" class=\"size-full wp-image-17592 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17592 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>High-Quality Audio-Video &amp; Slides<\/h4>\n<p>All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" class=\"size-full wp-image-17588 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17588 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Safe Transactions &amp; Privacy<\/h4>\n<p>This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway\u00a0&amp;\u00a0we hate spammers at least as much as you do\u00a0(<a href=\"https:\/\/shop.adworldexperience.it\/en\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">check our Privacy Policy<\/a>).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paolo Santanicchia, Meta Ads Specialist with deep expertise in psychology-based advertising, explains how creativity has become the key factor in the performance of ad campaigns. Paolo introduces the Ad-Diction method, an approach based on psychological triggers to create ads that capture attention and drive conversions. Through real case studies, you\u2019ll learn how to identify and apply these triggers to reduce advertising costs and improve campaign results.<\/p>\n","protected":false},"featured_media":38728,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"product_brand":[],"product_cat":[628],"product_tag":[281,557,603],"class_list":["post-38942","product","type-product","status-publish","has-post-thumbnail","product_cat-videos-2024","product_tag-facebook-en","product_tag-facebook-ads-en","product_tag-paolo-santanicchia-en","first","instock","sale","downloadable","virtual","sold-individually","taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cAd-Diction\u201d: Meta Ads Creative Psychology - ADworld Experience Shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.adworldexperience.it\/en\/negozio\/ad-diction-meta-ads-creative-psychology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cAd-Diction\u201d: Meta Ads Creative Psychology - ADworld Experience Shop\" \/>\n<meta property=\"og:description\" content=\"Paolo Santanicchia, Meta Ads Specialist with deep expertise in psychology-based advertising, explains how creativity has become the key factor in the performance of ad campaigns. 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