{"id":35731,"date":"2022-10-20T14:13:07","date_gmt":"2022-10-20T13:13:07","guid":{"rendered":"https:\/\/shop.adworldexperience.it\/?post_type=product&#038;p=35731"},"modified":"2023-10-06T09:35:50","modified_gmt":"2023-10-06T08:35:50","slug":"halfsumo-on-facebook-instagram-and-tiktok","status":"publish","type":"product","link":"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/","title":{"rendered":"HalfSumo on Facebook\/Instagram and TikTok"},"content":{"rendered":"<p><strong>Video 30 minutes + PDF slides<\/strong><\/p>\n<h3>HalfSumo on Facebook\/Instagram and TikTok<\/h3>\n<p>HalfSumo is an American sportswear \/ streetwear brand born only a few years ago and with strong growth. In this case study I will show the backstage of the campaigns: from the structure, to the creativity, to the distribution of budgets for the various markets (main US and also AU \/ CA \/ UK). We will see how the integration of TikTok Ads campaigns has also helped to expand audiences and which Scaling techniques are active to maximize budget-spending and performance.<\/p>\n<h3>Who is Alessandro Frangioni<\/h3>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2022\/05\/alessandro-frangioni.jpg\" class=\"alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"alessandro-frangioni\" width=\"150\" height=\"185\" \/><noscript><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2022\/05\/alessandro-frangioni.jpg\" alt=\"alessandro-frangioni\" width=\"150\" height=\"185\"><\/noscript><br \/>\nDigital marketing consultant and advertising specialist with Facebook Ads, Google Ads, YouTube Ads and TikTok Ads. He creates strategies and optimizes advertising and marketing automation campaigns for many brands (in Italy, Europe and USA), e-commerce and communication agencies.<\/p>\n<p>Author of a best-selling book on Mailchimp, he is considered one of the best Italian advertisers. Roads\u00ae Agency Founder.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Video preview<\/h3>\n<div class='avia-iframe-wrap'><iframe src=\"https:\/\/player.vimeo.com\/video\/759860785?h=8b11dfc7a4&amp;dnt=1&amp;app_id=122963\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h3>Warranties<\/h3>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" class=\"size-full wp-image-17586 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17586 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Satisfied or Re-trained<\/h4>\n<p>If for any reason you do not like one of the ADworld Experience videos, we&#8217;ll give you the option to change it with one or more other videos of the same value.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" class=\"size-full wp-image-17590 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17590 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Quality of Contents<\/h4>\n<p>All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (<a href=\"http:\/\/www.adworldexperience.it\/en\/speakers\" target=\"_blank\" rel=\"noopener noreferrer\">look at the last edition&#8217;s speakers<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" class=\"size-full wp-image-17592 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17592 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>High-Quality Audio-Video &amp; Slides<\/h4>\n<p>All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" class=\"size-full wp-image-17588 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17588 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Safe Transactions &amp; Privacy<\/h4>\n<p>This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway\u00a0&amp;\u00a0we hate spammers at least as much as you do\u00a0(<a href=\"\/?page_id=1694\" target=\"_blank\" rel=\"noopener noreferrer\">check our Privacy Policy<\/a>).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this case by Alessandro Frangioni, digital marketing consultant and advertising specialist, we will see how the integration of TikTok Ads campaigns helped to expand audiences and what Scaling techniques are active to maximize budget-spending and performance.<\/p>\n","protected":false},"featured_media":35859,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"product_brand":[],"product_cat":[471],"product_tag":[235,281,549,260,261],"class_list":["post-35731","product","type-product","status-publish","has-post-thumbnail","product_cat-videos-2022-en","product_tag-cro-en","product_tag-facebook-en","product_tag-tiktok-ads-en","product_tag-tool-en","product_tag-casi-top-en","first","instock","sale","downloadable","virtual","sold-individually","taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HalfSumo on Facebook\/Instagram and TikTok - ADworld Experience Shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HalfSumo on Facebook\/Instagram and TikTok - ADworld Experience Shop\" \/>\n<meta property=\"og:description\" content=\"In this case by Alessandro Frangioni, digital marketing consultant and advertising specialist, we will see how the integration of TikTok Ads campaigns helped to expand audiences and what Scaling techniques are active to maximize budget-spending and performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"ADworld Experience Shop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdworldExperience\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T08:35:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2022\/10\/Alessandro-Frangioni.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@adwexp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/halfsumo-on-facebook-instagram-and-tiktok\\\/\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/halfsumo-on-facebook-instagram-and-tiktok\\\/\",\"name\":\"HalfSumo on Facebook\\\/Instagram and TikTok - ADworld Experience Shop\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/halfsumo-on-facebook-instagram-and-tiktok\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/halfsumo-on-facebook-instagram-and-tiktok\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Alessandro-Frangioni.jpg\",\"datePublished\":\"2022-10-20T13:13:07+00:00\",\"dateModified\":\"2023-10-06T08:35:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/halfsumo-on-facebook-instagram-and-tiktok\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/halfsumo-on-facebook-instagram-and-tiktok\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/halfsumo-on-facebook-instagram-and-tiktok\\\/#primaryimage\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Alessandro-Frangioni.jpg\",\"contentUrl\":\"https:\\\/\\\/shop.adworldexperience.it\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Alessandro-Frangioni.jpg\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/halfsumo-on-facebook-instagram-and-tiktok\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/adwords-video-guides\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Negozio\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/negozio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Videos 2022\",\"item\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/categoria-prodotto\\\/videos-2022-en\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"HalfSumo on Facebook\\\/Instagram and TikTok\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/\",\"name\":\"ADworld Experience Shop\",\"description\":\"Real video-cases in Google Ads, Meta Ads, TikTok, Linkedin and other PPC platforms\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/shop.adworldexperience.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HalfSumo on Facebook\/Instagram and TikTok - ADworld Experience Shop","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/","og_locale":"en_US","og_type":"article","og_title":"HalfSumo on Facebook\/Instagram and TikTok - ADworld Experience Shop","og_description":"In this case by Alessandro Frangioni, digital marketing consultant and advertising specialist, we will see how the integration of TikTok Ads campaigns helped to expand audiences and what Scaling techniques are active to maximize budget-spending and performance.","og_url":"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/","og_site_name":"ADworld Experience Shop","article_publisher":"https:\/\/www.facebook.com\/AdworldExperience","article_modified_time":"2023-10-06T08:35:50+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2022\/10\/Alessandro-Frangioni.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@adwexp","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/","url":"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/","name":"HalfSumo on Facebook\/Instagram and TikTok - ADworld Experience Shop","isPartOf":{"@id":"https:\/\/shop.adworldexperience.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/#primaryimage"},"image":{"@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/#primaryimage"},"thumbnailUrl":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2022\/10\/Alessandro-Frangioni.jpg","datePublished":"2022-10-20T13:13:07+00:00","dateModified":"2023-10-06T08:35:50+00:00","breadcrumb":{"@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/#primaryimage","url":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2022\/10\/Alessandro-Frangioni.jpg","contentUrl":"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2022\/10\/Alessandro-Frangioni.jpg","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/shop.adworldexperience.it\/en\/negozio\/halfsumo-on-facebook-instagram-and-tiktok\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shop.adworldexperience.it\/en\/adwords-video-guides\/"},{"@type":"ListItem","position":2,"name":"Negozio","item":"https:\/\/shop.adworldexperience.it\/en\/negozio\/"},{"@type":"ListItem","position":3,"name":"Videos 2022","item":"https:\/\/shop.adworldexperience.it\/en\/categoria-prodotto\/videos-2022-en\/"},{"@type":"ListItem","position":4,"name":"HalfSumo on Facebook\/Instagram and TikTok"}]},{"@type":"WebSite","@id":"https:\/\/shop.adworldexperience.it\/en\/#website","url":"https:\/\/shop.adworldexperience.it\/en\/","name":"ADworld Experience Shop","description":"Real video-cases in Google Ads, Meta Ads, TikTok, Linkedin and other PPC platforms","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shop.adworldexperience.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product\/35731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/comments?post=35731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/media\/35859"}],"wp:attachment":[{"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/media?parent=35731"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product_brand?post=35731"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product_cat?post=35731"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/shop.adworldexperience.it\/en\/wp-json\/wp\/v2\/product_tag?post=35731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}