{"id":1983,"date":"2022-01-24T17:28:00","date_gmt":"2022-01-24T16:28:00","guid":{"rendered":"http:\/\/shop.adworldexperience.it\/?post_type=product&#038;p=1983"},"modified":"2023-11-14T15:14:58","modified_gmt":"2023-11-14T14:14:58","slug":"adwords-synthetic-guide","status":"publish","type":"product","link":"https:\/\/shop.adworldexperience.it\/en\/negozio\/adwords-synthetic-guide\/","title":{"rendered":"Free Google Ads Synthetic Guide"},"content":{"rendered":"<p><strong>20 pages PDF (1.3Mb)<\/strong><\/p>\n<p>New version of the Quick Guide to Google Ads downloaded tens of thousands of times, with all the updates on the latest Google Ads functions and an entire section on how to check and optimize existing campaigns quickly, but in an effective and scientific way.<\/p>\n<p>The aim of this free guide is to provide you with all the essential best practices to setup and optimize your Google Ads account, without wasting your time deepening marginal aspects and pseudo-guru secret recipes to PPC success. Its deliberately concise style is designed to keep maximum reading time below 30 minutes, but do not undervalue it, because all suggestions come from almost 20 years of mistakes! ;-)<br \/>\nThe table of contents is as follows:<\/p>\n<ol>\n<li>Why this Guide<\/li>\n<li>Our Campaigns&#8217; goals<\/li>\n<li>Quality Score and Google Ads &#8220;Value Chain&#8221;<\/li>\n<li>The Account Structure<\/li>\n<li>Search Network, GDN or both?<\/li>\n<li>Keywords Selection<\/li>\n<li>Writing the Ads (with best practices for Responsive Search Ads)<\/li>\n<li>Conversion Tracking (what to track and how to do it for the best)<\/li>\n<li>Monitor and Optimize Campaigns\n<ul>\n<li><strong>Efficiency<\/strong> (Are we buying clicks at the lowest price possible?)<\/li>\n<li><strong>Effectiveness<\/strong> (Are we getting the &#8220;right&#8221; clicks?)<\/li>\n<li><strong>Coverage<\/strong> (Are we obtaining all the conversions we can?)<\/li>\n<\/ul>\n<\/li>\n<li>Discover Missing Opportunities<\/li>\n<li>Further insights<\/li>\n<\/ol>\n<p><strong>Along with the Guide you will get an infographic summarizing all key concepts of &#8220;PPC CheckMate&#8221; Methodology patented in USA by the author.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Gianpaolo Lorusso<\/h3>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2011\/11\/lorusso.jpg\" class=\"alignleft size-full wp-image-1376 lazyload\" title=\"Gianpaolo Lorusso\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Gianpaolo Lorusso\" width=\"87\" height=\"86\" \/><noscript><img decoding=\"async\" class=\"alignleft size-full wp-image-1376\" title=\"Gianpaolo Lorusso\" src=\"https:\/\/www.adworldexperience.it\/wp-content\/uploads\/2011\/11\/lorusso.jpg\" alt=\"Gianpaolo Lorusso\" width=\"87\" height=\"86\"><\/noscript>Founding member of Paid Search Association and Google Ads Premium Partner, he contributes to several PPC industry blogs and speaks regularly in international SEM events. In 2012 he created ADworld Experience, now the largest PPC-Cases-Only event in the World. He works as PPC &amp; CRO freelance professional, patented in US a Google Ads optimization methodology and wrote &#8220;Agile Google Ads&#8221;, the Italian GAds best selling book ever.<\/p>\n<p>&nbsp;<\/p>\n<h3>Warranties<\/h3>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" class=\"size-full wp-image-17586 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17586 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png\" alt=\"warranty-satisfied-retraine\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-satisfied-retraine-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Satisfied or Retrained<\/h4>\n<p>If for any reason you do not like one of the ADworld Experience videos, we&#8217;ll give you the option to change it with one or more other videos of the same value.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" class=\"size-full wp-image-17590 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17590 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png\" alt=\"warranty-quality-contents\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-quality-contents-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Quality of Contents<\/h4>\n<p>All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" class=\"size-full wp-image-17592 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17592 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png\" alt=\"warranty-hq-video-slides\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-hq-video-slides-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>High Quality Audio-Video &amp; Slides<\/h4>\n<p>All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\"><img decoding=\"async\" data-src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" class=\"size-full wp-image-17588 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-17588 alignleft\" src=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png\" alt=\"warranty-safety-privacy\" width=\"100\" height=\"100\" srcset=\"https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy.png 100w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-80x80.png 80w, https:\/\/shop.adworldexperience.it\/wp-content\/uploads\/2016\/08\/warranty-safety-privacy-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/noscript><\/a><\/p>\n<h4>Safe Transactions &amp; Privacy<\/h4>\n<p>This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway\u00a0&amp;\u00a0we hate spammers at least as much as you do\u00a0(<a href=\"\/?page_id=1694\" target=\"_blank\" rel=\"noopener\">check our Privacy Policy<\/a>).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All the essential optimizations you cannot miss in your Google Ads campaigns summarized in a 20 pages Guide by Gianpaolo Lorusso, the founder of ADworld Experience (the largest PPC-Cases-only event in the World) and creator of &#8220;PPC CheckMate&#8221; a US patented methodology to optimize Google Ads accounts.<\/p>\n<p>This Guide (arrived to Version 2.3) has been already downloaded tens of thousands times by users Worldwide.<\/p>\n","protected":false},"featured_media":34669,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"product_brand":[],"product_cat":[103],"product_tag":[115,118,128,309,143,147],"class_list":["post-1983","product","type-product","status-publish","has-post-thumbnail","product_cat-free-bonuses","product_tag-conversions","product_tag-display-en","product_tag-gianpaolo-lorusso-en","product_tag-google-ads-en","product_tag-quality-score","product_tag-search-en","first","instock","downloadable","virtual","sold-individually","taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Free Google Ads Synthetic Guide Updated to 2022 Innovations<\/title>\n<meta name=\"description\" content=\"All the unmissable optimizations for your Google Ads account in a 20 pages guide 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