Description

Video 1h and 30 minutes + PDF slides

Tricks for Writing New Ads for the Next Age of Search

As Google’s ads grow to their largest size ever and continue to change, one thing is clear – the ads and best practice of yesteryear are already dead.

In this session, we’ll review how over 22,000 advertiser are succeeding and struggling with Google’s new larger ads 3 headline and 2 description and what language makes them stick out on a crowded SERP.

Beyond traditional search ads, we’ll also discuss how Machine Learning impact’s Google’s newest Responsive Search Ads and how advertisers can successfully write a Responsive Ad without every having the chance to review it before it reaches the SERP. Finally, we’ll discuss how to leverage new extensions and targeting options to write an ad personalized to your audience.

Who is Mark Irvine

Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within over 22,000 AdWords, Bing Ads, and Facebook ad accounts. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the world, such as SMX, Social Media Week, and Pubcon. His work has also been featured on CNET, The Washington Post, MSNBC, BBC and CNN. Mark has been named one of the 15 most influential PPC Experts each year since 2016 by PPC Hero.

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2019 speakers).

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