30 minutes video +PDF slides (662Mb downloadable file)
In this video Sergio Borzillo (PPC manager of NetBooster UK) shows all the main best practices and mistakes to avoid to effectively manage AdWords shopping campaigns.
He starts from setting basic options, to the campaigns structure, the most suitable bidding groups segmentation, the optimization of the feed and the different budget management strategies.
Sergio has been working in digital marketing since 2008 and is now responsible for the management and development of PPC strategies in NetBooster, a SEM Agency with 21 offices worldwide and 450 employees, working for customers in the UK and on the international stage. He is also a guest lecturer at the London Metropolitan University, where he teaches Digital Marketing Planning in CAM diploma (part of the CIM Certification) and often speaks at several important web marketing related events.
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