Description

Video 45 minutes + PDF slides

Excel Formulas & Tips to Supercharge Your Reporting
Many times I have walked into a role and either there is no report my predecessor has left me or what has been left has been a one dimensional confusing grouping of data. In my talk I will go through beginner/intermediate/advanced Microsoft Excel formulas & tools that any PPC manager can use to de-mystify their reporting for their clients. I.e. getting your client to spend more money.

Anu Adegbola

Anu has been working in digital marketing for over 10 years, on both agency and client side. She initially dabbled in SEO but due to her love of Excel moved to Paid Search with her specialty being profitably managing huge multiple multi lingual/global accounts. In 2017, Anu decided to set up MindSwan and she has already worked with the likes of DanDan Digital and global media agency OMD.

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2018 speakers).

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