Video 30 minutes + PDF Slides
In this video Brad Geddes (AdAlysis / Certified Knowledge) shows us how to set the first structure or re-structure an account making a series of tests on ads to highlight the best organization of campaigns in terms of available budget, expected Return On Investment and time required to maintain them.
Co-Founder of AdAlysis, the most advanced ad testing tool available for SEA and Certifiedknowledge.org, is the author of “Advanced Google AdWords” (probably the best book ever written about AdWords), he’s worked in PPC for 17 years and has been the first advanced AdWords Seminar leader recognized by Google in the world. For over 15 years has been writing about digital marketing topics and has been working for web companies like Amazon and Yahoo.
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