PDF Slides + video 30 minutes (218Mb)
In this video Brad Geddes (one of the most influential AdWords specialists in the world) shows us some cases of particularly effective optimizations that he achieved in recent months for small and medium-sized companies.
In the video you will find valuable information and insights to optimize any campaign, but the focus is about local services and geolocation targeting, hours of the day the advertise, types of correspondences and various other optimization tactics. In the final part Geddes also enumerates what are the basic criteria for effectively structuring an Adwords account for an e-commerce.
Founder of Certifiedknowledge.org, one of the best International informative sources on Search Engine Advertising is the author of “Advanced Google AdWords” (probably the best book ever written about AdWords), he worked for 10 years in Google and now is the only advanced AdWords Seminar leader recognized by Google in the world. For over 10 years has been writing about digital marketing topics and has been working for companies of all sizes and budgets (including Amazon and Yahoo).
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at last edition speakers).
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