Video 1h and 30m + PDF slides
How to 3x your Shopping Campaigns with Segmentation and Optimization
From only appearing on long-tail highly commercial searches to one-word keywords today, Shopping Ads are now everywhere. Learn how how to set up campaign segmentation (incl. ad groups and product group structure) that gives you back the control, and my personal framework for optimizing Google Shopping campaigns. Common cases using this approach report 3x increases in profitable ROAS. The seminar will focus briefly on how to segment campaigns and then we’ll dig into how to set up ad groups, product groups and finalize them within an optimized framework.
Andrew is a paid search/social marketer, speaker and agency owner since 2010. He’s the founder of SavvyRevenue, a PPC agency focused on managing paid search for ecommerce stores. Previously Andrew cofounded White Shark Media, an online marketing agency offering tailored PPC and SEO services to small businesses, where he served as VP of PPC and CMO throughout his 6 years operationally.
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