30 minutes video + PDF slides (487Mb downloadable file)
In this video Zbigniew Nowicki (CEO of Bluerank, a leading Polish SEM Agency) shows how Mitsubishi set the strategy for the promotion of their sales in Poland.
It begins with the setting of the national campaigns, to proceed with the promotional activities by local dealers, as well as analyzing the behavior of people in the process of buying a new car and enlightening the key ads elements to focus on and, more generally, in setting a communication strategy for the automotive sector.
This case story has been the third most voted by live participants.
Advising to major financial, telco, e-commerce and FMCG companies. Co-owner of Bluerank. Digital analytics enthusiast. Active member of industry associations such as CXPA, DAA, IAB, PTBRiO, and e-commerce Poland. A pioneer in the research of customer experience and user satisfaction, co-founder of opiniac.com platform. Speaker at industry conferences in Poland and abroad. Privately – dad, marathon runner, a fan of hard rock and Labrador Retriever dogs.
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