Restructuring Shopping Campaigns

Description

Video 30 minutes + PDF Slides

In this video Helena Clark (Periscopix) explains how his PPC specialists team was able to optimize the shopping campaigns of an e-commerce in the fashion sector (mainly cosmetic apparels), optimizing the feed, the structure of the ad groups and differentiating bids with a technique linked to the performance of the products and the purchasing stage of the prospects.

Helena Clark

He collaborated with Google in the project “Getting British Business Online”, then moved in Periscopix in 2012, where she became head of a PPC account managers team overseeing some key agency clients. He has worked on accounts in many areas, with a preference for retail. Helena’s clients accounts have won several awards, including the UK Search Awards, the Drum Search Awards and DMA. In 2015 she was also named as in PPC Hero’s Top 10 international PPC experts.

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