Restructuring Paid Search Campaigns for Results

Description

Video 15 minutes + PDF slides

Restructuring Paid Search Campaigns for Results

This case study is about a client that had limited budget and multiple goals. How we prioritized those goals, analyzed data and, ultimately, determined that a new campaign structure was necessary to meet the goals.

This video is ideal for those who want to understand how to optimize search campaigns.

Who is Amy Bishop

A performance marketer with a successful track record in building integrated marketing strategies for several industry verticals, including management of start-ups to Fortune 500 companies.
Columnist for Search Engine Land, Marketing Land, The SEM Post, PPCHero, The Clix Blog and The SEMrush Blog, She have spoken at SMX, HeroConf, Utah DMC, State of Search and more.
Before becoming a full-time consultant, she was the Director of Digital Marketing at ZirMed, Director of Account Audits, Outbound Marketing and Training at Clix Marketing, Account Supervisor at Hanapin Marketing and an Account Director at DAC Group.

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