PDF Slides + video 30 minutes (114Mb)
In this video, Christopher Panetta (Wordstream) shows us a case story of upgrading an AdWords account linked to the promotion of a complex software product (a rather expensive CMR system) on a multinational level.
In particular, he highlighted the evaluation process of the old account, the innovations introduced to refine the targeting, strategic choices and the results obtained in a quite competitive sector (such as that of software for Customer Relationship Management on an international stage).
After graduating at Northeastern University started working at Wordstream (one of the leading East Coast SEM agencies) as an Associate Paid Search Strategist. Recently promoted to Paid Search Analyst he is now responsible for the full-time management of several important Adwords and Bing campaigns. He also actively contribute to Wordstream’s Blog, Webinars, and internal cross-departmental teams.
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