PDF Slides + video 30 minutes (126Mb)
Fabio Sutto in this video shows a case story in which he tested some remarketing campaigns both in AdWords and in other external platforms such as ADroll, Criteo, Perfect Audience and others.
In the present case these platforms have given excellent results, as well as having demonstrated significantly easier to manage than a regualar AdWords remarketing/retargeting campaign. A video not to be missed for those who want to have a 360° view of the possible alternatives to AdWords.
He began his career in 1998 as a server-side developer, then became web engineer at Pallino & Co. a web agency based in Padua, where he came in touch with complex web projects, like Jacuzzi’s and Volkswagen Group’s one. The professional development over the years led him to become interested first in search engines, then web marketing and Web 2.0. Today, as SEM / SEO specialist in SEMplify.me, he leads the online promotion campaigns of various national and international companies operating mainly in the touristic sector.
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