Video 30 minutes + PDF Slides
In this video Bart Schutz (Online Dialogue) explains how the knowledge of the basic principles of human psychology is essential to create landing pages (and beyond) that convert. Video is fundamental to understanding the basics of Persuasion Psycology (and understand more of Conversion Rate Optimization too).
Senior Online Strategist, Conversion Optimizer & Managing Partner for Online Dialogue (which has clients such as Booking.com or ABN AMRO and has won more awards in the history of A / B testing on WhichTestWon than anyone else). He is a behavioral economist specialized in consumer psychology, defining himself a persuasion professional (or neuro-fanatic). He contributes to various blogs (including his own wheel-of-Persuasion.com) and speaks regularly in many international events.
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