Profit-driven advertising & eCommerce Strategy

Description

Video 30 minutes + PDF slides

Profit-driven advertising & eCommerce Strategy

In this case study, winner of 4th place at the 2025 Caesar Awards, Luca Bontempi, performance strategist with experience at giants such as Booking.com and Heineken, and Valerio Sciotti, Google Ads Specialist with an unconventional approach to paid search, discuss the operational management of a multi-brand, multi-country e-commerce business. From strategic analysis to account structuring, they share tools, insights and processes for creating scalable and orderly Google Ads setups, even in complex scenarios.

Who is Luca Bontempi

Born in Prato in ’87, he returned to Italy in 2018, after a long period abroad in which he worked in various areas of Digital Marketing, such as Product Management, Analytics and PPC) in the likes of Booking.com, Staples and Heineken (BeerWulf).
He mainly follows eCommerce that are eager to scale, taking care with the ROASters team of all aspects regarding Performance Marketing, starting from tracking to the operational part.

Who is Valerio Sciotti

Valerio is from Prato (Tuscany) & his motto is: “Let’s do something interesting” which he says sums up his approach to life and work. In everything he does he strives to put in a lot of passion, always trying to find something different, unconventional – in other words, new!
He is a Google Ads Specialist Freelance, collaborating with various agencies and professionals and has in-depth knowledge of the Google platform, particularly in auction mechanics, automation and product management (with a focus on competitive strategies). He is also very passionate about cooking and strategy games, and truly enjoys engaging in conversations with other professionals, especially with a drink in his hand.

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