Video 30 minutes + PDF slides
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Some successful case stories obtained through the native ads in-house software by Adup Technology: how to design the best campaigns, choosing targeting options and how to measure performances.
Who is Ingo Kamps
While studying business adminstration Ingo Kamps made his first contact with the web at Nintendo Europe in 1999. In 2004 he founded his performance-marketing company Cayada GmbH in Berlin, later moved to Munich. In May 2014 Drillisch Online AG acquired part of the companies‘ online-assets and Ingo Kamps served as a consultant at Drillisch thereafter. Since 2016 he has been working as an online-consultant for several major companies, such as MediaMarkt Saturn Retail Group, vodafone and Richemont Europe. He’s is also organizing the whole performance-marketing part for the Axel Springer Teaser Ad GmbH, a subsidiary of the German publishing house Axel Springer All Media. Ingo Kamps has spoken at different conferences and published two German books “Performance-Marketing“ and “Getting started with successful Mobile Marketing“, plus writing parts of several other books.
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