Description

Video 30 minutes + PDF slides

PPC Virtual Neighbourhoods

Byron Tassoni Resch, Head of Search Engine Marketing for Deliveroo, explains how he redesigned the structure of his Google Ads campaign by creating a new fully automated hyper-local targeting strategy.

Who is Byron Tassoni Resch

Byron is the Head of Search Engine Marketing at Deliveroo and leads
the team for all Search, App, Display and Video campaigns.

He has been in the industry for over 12 years, his main focus revolves around Paid
Search automation at scale. Byron’s first job was delivering pizza, now he sells them online!

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at last edition’s speakers).

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