Description

1.5h Video + PDF slides

Testing Strategies for Paid Search
Testing has become an integral component of successful paid search, but almost everyone is doing it wrong. By our count, the results of about 50% of all paid search tests are false positives. This is bad in itself, but companies are making important business decisions based on these flawed tests. In this session we want to unpack this problem and explore the flawed assumptions that underpin most paid search testing.

Who is this seminar for

This video is of advanced level and does not fit to advertisers without any experience in AdWords campaigns management.

David Walker

David is an experienced online marketing professional and recognised expert in the space, with over eight years of experience in all forms of online marketing (PPC, SEO, Social, Conversion, RTB, Email). A graduate of the LSE and Trinity College Dublin, Dave is Co-Founder and Director of the strategic search marketing platform – Segmatic, re-branded from Subrosa. Prior to this Dave was Head of Conversion, Ad Operations and Real Time Bidding at Paddy Power, having begun in Paddy Power as a PPC Manager.

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Satisfied or Re-trained

If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2017 speakers).

High Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format (look at some examples).

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